Breaking down your audience based on the sales funnel influences the creative decisions we make for your ads. Ad creative (copy and media) can have a significant impact on performance.
Ads at the top of the funnel – Introduce your brand, ethos, and products to familiarise new customers with who you are and what you offer. We zero in on their problems and tell them exactly how you can solve them (within the 100-character limit).
Middle of the Funnel Ads – Targets those who know you a little bit better but still need convincing; we emphasize the power of social proof – both in our copy and in our media. Reviews, awards, and customer testimonials all play a role in bringing your warm audience on board and pushing them closer to purchasing.
Ads at the bottom of the funnel – We can afford to be direct at this point in the funnel. Whether your hot ads are aimed at cart abandoners or general website visitors, the copy and creativity at this stage are all about giving people that final push… “You know you want to…”
The Creative Process
Do you want to know what a great TikTok creative process looks like? We’ve got you covered – here’s a checklist of things to think about when creating content;
Who is your intended audience? TikTok’s primary user demographic is 18-24-year-olds, but other demographics are expanding, so does your content cater to a broader or niche audience?
What are you making / what is your concept? Are there any trending sounds or hashtags on TikTok that you could jump on?
What is the goal of your TikTok? Why are you making it? What is the inspiration behind what you’re making (if any)?
Where do you intend to shoot? Indoors? Is it a studio? On the beach? Aesthetics are everything, and the possibilities are ENDLESS – chances are, if your video is in a nice location, people will be more visually drawn to it!
How do you intend to put your plan into action? Will you require any props? Perhaps some interesting transitions in your editing? Get as creative as you can; people adore innovation, no matter how simple or complex!
Make your videos as short and as captivating as possible – the average user will watch a video for about 3 seconds before swiping to the next. So, if there’s one place to get to the point quickly, TikTok is it.
Brand Takeover
Brand takeover ads can take the form of a still image, gif, or video. This appears when a user launches the app and then navigates to an in-feed ad.
When images only appear for a limited time, it may appear that there isn’t much to work with, but our in-house experts at our Digital Marketing Agency know exactly how to get the most out of a single image.
This type of TikTok advertising is restricted to specific categories. We’ll use competitor research and a thorough understanding of your brand and audience to employ aesthetic marketing tactics to ensure you blend into the user’s feed while always standing out.
Native Video Ads
A Native Video ad lasts 9 to 15 seconds. That’s not much time to say much, but it’s enough to make an impression.
These appear on the ‘For You’ page as well as in newsfeeds and can be skipped. They are, however, full screen, which means they have maximum impact.
Our social media marketing specialists use native video ads to tell your brand’s story from new perspectives that keep an audience’s attention. Using video content is one of the best ways to elicit emotional responses from viewers, which is why there have been so many funny TikTok viral videos. This is due to the creative format amplifying emotions more than text ads can.
Native video TikTok advertising allows brands to grow their fan base. They’re an excellent way to complement a promotion, a limited edition release, or something new about your brand.
Hashtag Challenges
Hashtag Challenges, another TikTok advertising format, are the ultimate way to incentivize user-generated content and grow your following.
This is the most likely format to go viral, but we don’t take any chances. We can maximise your exposure to a valuable audience by conducting extensive research into interests and the most captivating and incentivizing creative.
Analysts will also interpret the responses you receive, using the data and engagements generated by your hashtag challenges to qualify new traffic and leads and build audiences to target at later stages of the conversion funnel.
Branded Lenses
Branded lenses are another way to stand out on TikTok, as well as one of the only ways to showcase your brand to an audience multiple times in a single day. Users can also promote your brand on their own videos by including branded stickers and other content.
This ad format, like Hashtag challenges, has the potential to skyrocket to stratospheric success.