SEO copywriting entails creating content that both users and Google can access and understand. Furthermore, the copy must be relevant to your brand and directed at your target audience. Combining all aspects of masterful SEO copywriting to strike the right balance can be difficult, but there’s no doubt that our teams are up to the task. Here are the main steps we take to ensure that our SEO copywriting campaigns meet all of our clients’ (and Google’s) expectations:

Extensive research

Knowledge is essential when researching the client’s branding, keywords, competitor content, or the target audience of the specific topics to be included in the content. Making sure we conduct research into each piece of content we write is always the first step for our analysts and copywriters, as it helps the teams understand the purpose of the writing and, once keywords and a content strategy have been confirmed, allows our writers to become subject matter experts before they begin.

Briefing and strategizing

Because of our open marketing approach, we always collaborate with our clients to develop the content strategy and ideas for any optimised content. Early in the partnership, we hold sessions to finalise personas, blog or lead magnet titles, and any other details. Our strategists then create detailed briefs for our copywriters, and the content is soon ready for review.

Content creation

With research and briefs in hand, our SEO copywriting experts get to work creating outstanding content for your website and/or social channels. Writers will concentrate on keyword strategy, as well as headers and meta tags, to show Google that the content is relevant and full of new, interesting information. Because of our open marketing approach, we always collaborate with our clients to develop the content strategy and ideas for any optimised content. Early in the partnership, we hold sessions to finalise personas, blog or lead magnet titles, and any other details. Our strategists then create detailed briefs for our copywriters, and the content is soon ready for review.

Reviews and reporting

We always ensure that each piece of content we create is reviewed by our clients to ensure that it is consistent with the company’s overall tone, messaging, and branding. We produce detailed reports each month after content has been approved to provide a clear overview of the campaign’s performance, allowing us to find room for tweaks and improvements along the way.