Technical SEO is often regarded as the less glamorous side of SEO, but at IT Max Solution, we disagree! We consider technical SEO to be one of the most exciting and creative aspects of SEO, with the ability to make or break a campaign. Our technical SEO experts have assisted numerous clients in optimizing their websites in order to increase organic traffic, increase sales, and achieve excellent ROI.
We believe that the best SEO campaigns consider the overall health and performance of your website, including everything from technical setup to content, conversion rate optimization opportunities, and the health of your backlink profile. To look under the hood of your website and identify opportunities for short, medium, and long-term growth, our technical SEO experts collaborate with content strategists, data analysts, and performance marketing experts. We examine a wide range of issues that may be affecting your search engine rankings and make recommendations on how to optimize your website so that it is more appealing to both users and bots.
Every audit includes the following technical SEO considerations:
Site structure
Your website must be properly structured in order for search engine bots to find and rank your web pages. You can increase sales by streamlining the buyer’s journey with a simple and easy-to-use website.
Technical SEO and Responsive Design: Mobile and tablet optimization
In this day and age, optimizing your website and tablet devices is critical for several reasons:
- When determining rankings, Google looks to see if websites are mobile-friendly.
- People spend more time on their phones than on their computers.
- The majority of online shopping is done on mobile devices.
IT Max Solution can assist you in developing a mobile-friendly website or optimizing your current one for mobiles, allowing you to capitalize on the opportunity to attract and convert more website visitors via smartphones and tablets.
Page speed
Slow loading speed is one of the main reasons why people leave web pages – just like in physical stores, online shoppers dislike having to wait. Slow-loading pages are also frowned upon by Google bots, and a page load issue can cause you to lose visibility and rankings if it degrades user experience.
We employ a variety of technical SEO strategies to improve page load time and reduce bounce rate, allowing you to retain and convert leads.
URL structure
URL structure, which is frequently overlooked, can have a significant impact on your search engine rankings, so if you’re unsure what you’re doing, seek professional assistance. We’ve helped many clients at The Brains create simple and effective URL maps that Google bots can easily follow while eliminating URL errors.
