PPC is big business, with brands continuing to invest a lot of money into the channel. Here are some of the features of our service.
Shopping
Shopping advertisements and eCommerce go hand in hand. Our Google experts have honed their Shopping strategy, resulting in high traffic volumes and exceptional conversion rates. We recommend that all paid social and PPC clients sign up with our friends at Feed Optimise to ensure the safety of your Shopping feeds and Merchant Centres.
Paid Search
Paid Search has high consumer intent because users actively search for products and services. Google Search ads will appear above organic search results and will be linked to the user’s keywords. Using search will put your ads in front of people who are specifically looking for your company or keywords.
Display
Display ads are a low-cost way to reach your target customers on the websites they visit. Display advertising, when combined with video, can reach your target audience where they spend their time by utilising Google Display Network, Google Marketing Platform, Youtube, and programmatic partners.
Ad Copy
Ad copy is critical to success, particularly in the world of PPC. Our copywriting team’s wonderful wordsmiths are experts at making first impressions count. We’ll work our magic on your campaigns, crafting copy that captures the essence of your brand while converting your audience into satisfied customers.
Remarketing
One of the most effective forms of PPC is remarketing. Remarketing creates massive opportunities for conversion by targeting audiences who have already expressed an interest in your product or service, often at a much lower cost than other forms of digital advertising.
